Keybotic:
Meet KeyPer the autonomous robot
Based in Barcelona, Keybotic design and manufacture innovative robots to be deployed where humans can’t work safely.
Fully autonomous – and uniquely affordable thanks to flexible leasing options – the DARPA award-winning four-legged Keyper robot is ready to navigate, inspect and map any environment.
As a challenger looking to gain ground on big-hitters like world-renowned robotics pioneers Boston Dynamics – Keybotic knew they needed a trusted partner prepared to grow right alongside them.
So, when an old contact reached out for help in her new role driving the development of the Keybotic brand, we knew we could pull together the perfect team to match their ambitions.
With our experience of nurturing VC-funded start-ups, we’ve become experts at making fledgling design budgets go further.
Recent graduate Lara may have only been with us for a matter of weeks, but we had complete confidence that she had what it would take to build this relationship from the ground-up. As her first live branding project, Lara worked closely with the team in Barcelona to craft a brand identity that would stand-out across platforms.
By taking design cues from the Keyper robot and compiling a distinctive colour palette, we built a look and feel that is still being rolled out across assets almost two years later. Incorporating the iconic legs of the Keyper into the Keybotic logo allowed us to create an instantly recognisable identity that tied explicitly back into the product.
To stand apart from the sea of yellow associated with Boston Dynamics, we had to step away from convention visually – combining a palette of blue and green accents with in-situ imagery to make our mark as the industry’s freshest challenger.
Having just confidently secured €3m in funding, Keybotic is going from strength to strength. Just like our relationship. With recent competition wins, amazing growth plans in the pipeline and new team members set to join the journey soon – this is one partnership that definitely has legs.
“We’ve been lucky enough to work with Irene in the past. She totally gets that we’re all about delivering immediate results with one eye on the long game. Which meant she bought into going on this journey together 100% – giving Lara the autonomy to grow creatively and professionally right alongside their brand. It’s been so rewarding for our businesses to invest in each other.”
– Claire Pay | MD, Sandison Pay
