VESL SIM:
Any port, anywhere. Connected.
VESL SIM is a global roaming solution created by yacht crew, for yacht crew.
By offering flexible cost-capped call and data plans via a single international SIM compatible with up to 203 roaming locations – VESL SIM is helping yacht crews around the world stay connected on shore leave. No more swapping SIMs. No more authentication nightmares. No more new phone numbers.
With tight marketing budgets to play with, the team at VESL SIM aren’t afraid to roll their sleeves up and make some waves themselves. But, when their attempt at creating a logo for this growing, premium, brand was all at sea, they turned to a trusted partner for help.
Having worked with VESL SIM Founder, Gianmarco Fiorentino, in previous businesses, he knew we would work closely and collaboratively with his team to deliver a logo that did the brand justice. He wasn’t wrong.
Our inspiration was deeply rooted in the maritime world. The logo takes its shape from the instantly recognisable silhouette of a traditional SIM card, with the pattern informed by the bow wave of a yacht as it cuts its way through the water. Meanwhile, the colour palette is drawn from a deep sea green and the golden sunlight of a sunset sailing trip that also nods to the visual language of a SIM card.
Thanks to the more refined and premium branding platform, VESL SIM have been able to keep the momentum moving with more than 20 new sign-ups and a range of exciting new product launches. But, with ambitious growth targets on the horizon, this is just the beginning for this exciting and agile start-up. Wherever their journey takes them next, we’ll be happy to be onboard for the ride.
